It’s important for apartment complex owners to find what’s unique about their complex specifically and market that to potential residents. Since there’s no shortage of housing options available, apartment complexes must be presented as unique and valuable if they want to be fully-leased. Yard signs are a great place to display these messages, as they can be placed all around the complex to catch the eye of potential new residents. Here are some of the messages to send on your apartment signs.
Leasing Specials-It’s likely that you already run monthly promotions, specials, and even look-and-leases to get visitors to sign a lease, so promote these using yard signs around your property. Money talks, and so when people see that you have a great special, they’ll stop in and inquire about it, which gives you a leasing opportunity. Had you not displayed the signs, that new resident might not have stopped at your property King Crown Center.
Direct New Residents-Some apartment complexes are very large and can be a bit of a maze to navigate. As a convenience to your residents (especially the new ones), place custom signs strategically around your property directing the flow of traffic to your various apartment buildings, your clubhouse, the pool, etc. When residents know where to go, there’s less confusion and a lesser chance of an accident in the parking lot.
Reserved Parking-Many properties offer reserved or covered parking spaces for residents who pay more, so make sure you have aluminum signs identifying this. In addition, denote special spaces in front of your clubhouse to be reserved for potential new residents. This creates a “VIP” feel from the very beginning, and it’s something you can feature to visitors as you’re showing them around the property.
Amenities-Another huge selling point for apartment complexes is the various amenities that you offer. Let potential residents know that your complex offers two sparkling pools, a 24-hour fitness center, all bills are paid, etc. Find what makes your complex exciting and special and feature it on your yard signs. This can be huge draws for new residents, so instead of just mentioning these perks on your tour, announce them to everyone who drives by.
New Management-Management changes in apartment complexes are somewhat-common, so if you’ve changed staff, your residents (both current and future ones) need to know. In most cases, the change is for the better, so this sends a message to your residents that things are looking up. A simple lawn sign announcing new management should do the trick.
These signs are one of the first impressions your complex makes on new residents, so design them thoughtfully. Spend the money necessary to make your property look professional and inviting-the signs will pay off in time.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.